Monday, 18 April 2016
Tuesday, 12 April 2016
AS2: Task 4- Legal/Code of Practice
Avoiding any issues
Before we prepare to pitch our final idea for an advertisement we must ensure that we are not going to run into any issues relating to:
- Legal and ethical issues e.g. copyright music, copyright of ideas (have we stolen someone else's idea)
- Codes of practice e.g. risky content, false advertising, product placement
Copyright
With copyright there are things that we are not allowed to such as:
- Copy pictures to use on your brochure or website that you found on the internet (even if you put up the copyright line of who holds the copyright, this is considered infringement)
- Purchase a license to use a photo on your brochure
If we are planning to use a music that somebody created or owns we will need a permission from the people who wrote the music (composers, lyricists and music publishers) and the people who performed and recorded it (performers and record labels). This means that we might need to contact more than one organisation to get permission to use music depending on how we want to use it.
If the organisation copies or shares, plays or performs a lot of copyright protected material, we may find it useful to get a blanket licence from one of the collective licensing organisations. Blanket licences makes copyright licensing simpler by giving permission for people within the organisation to use a wide range of resources in specific ways.
For more information about copyright for music visit:http://www.copyrighthub.co.uk/get-permission/music
In our situation the possible copyright work that might be used in our idea are the following:
If the organisation copies or shares, plays or performs a lot of copyright protected material, we may find it useful to get a blanket licence from one of the collective licensing organisations. Blanket licences makes copyright licensing simpler by giving permission for people within the organisation to use a wide range of resources in specific ways.
For more information about copyright for music visit:http://www.copyrighthub.co.uk/get-permission/music
In our situation the possible copyright work that might be used in our idea are the following:
- Slogan
- Title
- Music background
- Style
- Logo
If we are going to use one these for our Elite Spring Collection advertisement we will be needing a permission from the owner and to do this we can either email them or contact them. If none of these method are working the only choice is to create our own one.
Our slogan 'Be Elite' was not copyright or borrowed from any primary work of others but from one of our team mate,Bradley. We decided to use this as it goes with our title 'Elite Spring Collection'. The title also came from one of our team mate, Allegria. The reason why we had this title was because she's a youtuber and their name is called 'Elite'. The logo is then created by me therefore we don't need to contact anyone to ask for permission.
Codes of Practice:
The Codes are developed by the ASA to cover the entire range of advertising activity and are amended whenever there is an issue that requires review or updating.
The Codes include a Code of Ethics, which is the overall philosophy covering fairness, respect for people, and honest practice, plus a number of Codes covering either particular issues (e.g. advertising to children) or product areas (e.g. financial services).
The Codes apply to the entire content of an advertisement, including all words and numbers (spoken and written), visual presentations, music and sound effects.
Risky Content:
With the advert that we will be making we won't be using any of our faces as the profile picture therefore it won't cause any problems etc. Instead, we will be using our title name as our profile name because our name title was created by me therefore it is not copyright and no one can use or copy our title name and its style otherwise it's going to be copyright.
Furthermore, with the location that we will be using will be double checked to make sure it is safe to film there and it won't cause any delays.
False Advertising:
False advertising can make our product look low as with other products such as the McDonald's burger in their advert the burger look so fresh and look so big but in reality it looks like it got squashed since the bun are all pressed down.This can then lead to misleading as customers can complain about it.
Product Placement:
Is an advertising technique used by companies to subtly promote their product through non-traditional advertising technique, usually through appearances in film, television, or other media.
Product placement are often initiated through an agreement between a product manufacturer and the media company in which the media company receives economic benefit. A company will often pay a fee to have their product used, displayed or significantly featured in a movie or show.
For example:
Coca-cola could pay a given fee to have the title character drinking Coke, instead of a Pepsi beverage, or Toyota might pay to have one of the characters drive their newest automobile.
This are some of the codes that ASA provided about Codes of Practice.
Our slogan 'Be Elite' was not copyright or borrowed from any primary work of others but from one of our team mate,Bradley. We decided to use this as it goes with our title 'Elite Spring Collection'. The title also came from one of our team mate, Allegria. The reason why we had this title was because she's a youtuber and their name is called 'Elite'. The logo is then created by me therefore we don't need to contact anyone to ask for permission.
Codes of Practice:
The Codes are developed by the ASA to cover the entire range of advertising activity and are amended whenever there is an issue that requires review or updating.
The Codes include a Code of Ethics, which is the overall philosophy covering fairness, respect for people, and honest practice, plus a number of Codes covering either particular issues (e.g. advertising to children) or product areas (e.g. financial services).
The Codes apply to the entire content of an advertisement, including all words and numbers (spoken and written), visual presentations, music and sound effects.
Risky Content:
With the advert that we will be making we won't be using any of our faces as the profile picture therefore it won't cause any problems etc. Instead, we will be using our title name as our profile name because our name title was created by me therefore it is not copyright and no one can use or copy our title name and its style otherwise it's going to be copyright.
Furthermore, with the location that we will be using will be double checked to make sure it is safe to film there and it won't cause any delays.
False Advertising:
False advertising can make our product look low as with other products such as the McDonald's burger in their advert the burger look so fresh and look so big but in reality it looks like it got squashed since the bun are all pressed down.This can then lead to misleading as customers can complain about it.
Product Placement:
Is an advertising technique used by companies to subtly promote their product through non-traditional advertising technique, usually through appearances in film, television, or other media.
Product placement are often initiated through an agreement between a product manufacturer and the media company in which the media company receives economic benefit. A company will often pay a fee to have their product used, displayed or significantly featured in a movie or show.
For example:
Coca-cola could pay a given fee to have the title character drinking Coke, instead of a Pepsi beverage, or Toyota might pay to have one of the characters drive their newest automobile.
This are some of the codes that ASA provided about Codes of Practice.
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