AS1:Task 9: Referencing:

Referencing

 These are the references from where I had most of my information from:

* "AS Media Studies: The Essential Introduction Second Edfition. Philip Rayner, Peter Wall and Stephen Kruger.""Part 4: Three Case Studies. Case Study 2: advertising and marketing." 

Routledge 2005. ISBN 0-415-32966-3

* "GCSE Media Studies. Editors Colin Bulman, Vivienne Clrk, Richard Harvey, Richard Horsman, Tim Leadbeaters, Eileen Lewis and William Malyszko." "Pages 62-3. 64-7 73-4, 151-2, 173. Longman 2005. ISBN 0-582-32833-0.

* "The Media: An Introduction Edited by Adam Briggs and Paul Cobley." "Chapter 17 Audience research by Ray Kent." Longman 2002. ISBN 0-582-42346-5

* "The Media Magazine. The English and Media Centre." "Analysing Still-image adverts: Reading Lynx by Mark Ramey". Issue 45/ September 2013. ISSN 1478-8616

* "The Media Magazine. The English and Media Centre." "How I make things. Garth Jennings on making TV commercial". Issue 39/ February 2012. ISN 1378-8616

* "The Media Magazine. The English and Media Centre." "Adjudicating ads. Claire Forbes". Issue 23/February 2008. IISN 1478-8616

* "The Media Magazine. The English and Media Centre." "AS Coursework- charity ads. Gavin Luhrs". Issue 9/ February 2004. ISSN 1478-8616

* "The Media Students Book 4th Edition", "Chapter 9 Advertising and Branding": Gill Branston and Roy Staffford: Routledge 2007: ISBN 0-415-37143-0

Internet

*"Specs & Delivery | How to Deliver Commercials to Channel 4", Channel 4:2001.  <http://www.channel4sales.com/planning_and buying /ad_specs_and_delivery> (Accessed 24/10/1)

* "Top 30 Programmes": Broadcasters Audience Research Board 

http://www.barb.co.uk/ www.barb.co.uk/viewing.

* "Top 10 Programmes" Broadcasters Audience Research Board 

http://www.barb.co.uk/ www.barb.co.uk/viewing.

* "How we do what we do": Broadcasters Audience Research Board

http://www.barb.co.uk/ ww.barb.co.uk/viewing

* "Advertising | How to Advertise on Channel 4 and its platforms": http://www.channel4sales.com/advertising.

* "Viewing data": Broadcasters Audience Research Board http://www.barb.co.uk/ www.barb.co.uk/viewing

* " Five controversial TV and internet ads - video" - The Guardia www.theguardian.com > News > Media > Ad break:

* http://www.guardian.com/media/video/2013/jun/20/five-controversial-tv-internet-ads-video

* "ThinkboxBrandIdentity."

http://thinkbox.tv/server/show/nav.1428

* "Advertising Standards Authority": http://www.asa.org.uk/

Other Sites used:

* KFC advert." "Families. KFC UK and Ireland. Published on 9 Feb 2015 https://www.youtube.com/watch?v=BI22NT5LhJA

* " Funny Brazilian Dove Shampoo". "Funny Brazilian Dove Shampoo Commercial (Portuguese to English Subtitles) -Male Shampoo". Published on 16 Jun 2013 https://www.youtube.com/watch?v=ST_Di_8CVss

* "Harvey & Rabbit TV Ad HD deluxe version" .AreSoundsElectrik?. Published on 3 May 2012. https://www.youtube.com/watch?v=20UhjXpFX_c

* "New Lynx Upgraded Deodorant Bodyspray Advert 2014 | Lynx Soulmates" - Lynx. Published on 4 Jul 2014. https://www.youtube.com/watch?v=UH31wd1ALjk

* "David Beckham- Sky Ad- Once In My Life" - Ciara Hughes - Published on 4 Aug 2013. https://www.youtube.com/watch?v=IfaUfetu1SI

* "Best Advertisement ever- Winner of Best Ad 2014" - VinAy KrishNan- published on 18 Apr 2014. https://www.youtube.com/watch?v=K9vFWA1rnWc

* "Dealing with complaints FAQs"https://www.asa.org.uk/News-resources/FAQs/Dealing-with-complaints-FAQs.aspx

* "Audience Information".http://www.slideshare.net/robertclackmedia/task-6-audience-information

AS1:Task 8: Source of Information in Advertising

Source of Information in Advertising

Where you can find information on Television Ratings and why this information is useful?

   I have explained what BARB is from my previous blog but i will explain more in great detail.

We know that BARB is an acronym for Broadcaster's Audience Research Board as i have talked about it before.

 As a summary, BARB was set up in 1981; it is owned by BBC, ITV, Channel 4, Channel 5, BSkyB and the IPA and BARB is a not for profit company limited by guarantee.

 BARB have approximately 5,100 homes (equating to approximately 11,500 individuals) participating in the panel. The box records what programmes they watch, and the representative for almost 5,00 people indicates what is the most popular programme being viewed just by pressing a button on a remote control handset.

 The data are then collected overnight and published as overnight ratings at around 9:30 the follow morning for use by TV stations and the advertising industry.

  A rate card is a document containing prices and descriptions for the various ad placement options available from a media outlet. Like the rack rate at a hotel, this is generally the maximum price that one may pay. Rate card is also how much it costs to put an advert on, that is what the rates are. An example of that is the Coronation Street that is much more expensive than a minority programme show at an unsocial hour.

The cost of putting an advert on:

 For local television stations typically charge from $200 to $1,500 to create a 30-second commercial. National commercials produced by an advertising agency cost far more, averaging $342,000 for a 30-second spot in 2008, according to the American Association of Advertising Agencies.

Advertising Rates 2014-15

Rated included placement in all four post newspapers.

General Display (ex GST)

Full colour based on a 12 month contract

Annual contracted spend       Price per col. cm.            Full page price

Casual (no contract)                           $13.59                          $1853

$10,000                                               $12.91                          $1760

$25,000                                               $12.23                          $1667

$40,000                                               $11.55                          $1575

$50,000                                               $10.87                          $1482

$75,000                                               $10.19                          $1390

Half Page $1066 no discounts (plus loading if requested)

In websites such as ITV, ITV contains facts about the shows it presented and facts about it itself. ITV is the largest commercial broadcaster in the UK and proud to be the Most Loved and Most Watched.

 The ITV featured one of the most watched soap from all channels. It features the Coronation Street ad the most watched programme 'England V Urugauy' in 2014. ITV is the only commercial channel which regularly attracts big audiences. 99.4% of commercial programmes attracting more than 5m viewers. The top 525 commercials commercials programmes of 2014 were on ITV.

ITV viewers are more attentive. 83% of iTV viewers watch for at least 20 minuted, making it very likely they will have seen an ad break.

For more information, go to http://www.itvmedia.co.uk/