Source of Information in Advertising
Where you can find information on Television Ratings and why this information is useful?
I have explained what BARB is from my previous blog but i will explain more in great detail.
We know that BARB is an acronym for Broadcaster's Audience Research Board as i have talked about it before.
As a summary, BARB was set up in 1981; it is owned by BBC, ITV, Channel 4, Channel 5, BSkyB and the IPA and BARB is a not for profit company limited by guarantee.
BARB have approximately 5,100 homes (equating to approximately 11,500 individuals) participating in the panel. The box records what programmes they watch, and the representative for almost 5,00 people indicates what is the most popular programme being viewed just by pressing a button on a remote control handset.
The data are then collected overnight and published as overnight ratings at around 9:30 the follow morning for use by TV stations and the advertising industry.
A rate card is a document containing prices and descriptions for the various ad placement options available from a media outlet. Like the rack rate at a hotel, this is generally the maximum price that one may pay. Rate card is also how much it costs to put an advert on, that is what the rates are. An example of that is the Coronation Street that is much more expensive than a minority programme show at an unsocial hour.
The cost of putting an advert on:
For local television stations typically charge from $200 to $1,500 to create a 30-second commercial. National commercials produced by an advertising agency cost far more, averaging $342,000 for a 30-second spot in 2008, according to the American Association of Advertising Agencies.
Advertising Rates 2014-15
Rated included placement in all four post newspapers.
General Display (ex GST)
Full colour based on a 12 month contract
Annual contracted spend Price per col. cm. Full page price
Casual (no contract) $13.59 $1853
$10,000 $12.91 $1760
$25,000 $12.23 $1667
$40,000 $11.55 $1575
$50,000 $10.87 $1482
$75,000 $10.19 $1390
Half Page $1066 no discounts (plus loading if requested)
In websites such as ITV, ITV contains facts about the shows it presented and facts about it itself. ITV is the largest commercial broadcaster in the UK and proud to be the Most Loved and Most Watched.
The ITV featured one of the most watched soap from all channels. It features the Coronation Street ad the most watched programme 'England V Urugauy' in 2014. ITV is the only commercial channel which regularly attracts big audiences. 99.4% of commercial programmes attracting more than 5m viewers. The top 525 commercials commercials programmes of 2014 were on ITV.
ITV viewers are more attentive. 83% of iTV viewers watch for at least 20 minuted, making it very likely they will have seen an ad break.
For more information, go to http://www.itvmedia.co.uk/
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