METHODS OF RESEARCH
It is important to conduct a research before planning to start a new advertising campaign because starting a new advertising campaign without any planning can lead to problems therefore it is important to conduct a research before you start planning to start a new advertising campaign.
There are three different types of research. That three different types of research are:
> Audience Research:
Who will be the audience for an advertisement depends on what type of advert the company had produced. If the advert is advertising for a cereal product such as coco pops then the target audience these company is targeting are those ages from 5-12. However, their parents could also be the target as they will be the one who will choose whether this cereal product will be good for their children or not.
On the other hand, if a company advertises products such a Lynx then the target audience will be adult men as this product are mainly for men not for women nor children.
> Market Research:
It is important to understand the market within which product will compete with other products for audience and revenue.
-Competitors- existing products.
-Audience Awareness of media products
-Attitudes towards products and services and pattern of behaviour.
> Production Research:
Production research is directly related to the production of media products (in our case the advert)
-Access viability
-Plan production logistics (staff, locations, licenses, equipment)
The Researcher
What a researcher do is the they look for the people who use the media products. They use different types of research depending on what they want to look for.
Primary Research
- Is when we do a research that is completely new and no one else has ever done it before. The information came from the researcher and the researcher didn't use any websites to have his/her information . The information was original and not copied.
Whereas, Secondary Research is when we cheat and use somebody else's information and change it a bit so its not fully copied. The research is done by someone else. That someone else used a primary research in where we then turn it into secondary research.
Quantitive Research
-Is when a researcher just want to know simple information like how old my audiences are or how often they buy my product or how old a movie is.
Quantitive Research can be shown as a set of numbers. For example: The movie called 'Titanic' was produced in 1997 whereas the Titanic sunk on the 14th-15th April 1912. Quantitive Research can also be displayed as charts and graphs and can also be measured.
Qualitative research helps find out the way people feel, responses are personal and can't really be measured
No comments:
Post a Comment