AS2: Task 1: Planning an Original Television Advert

Planning an Original Television Advert 

 The purpose of this assignment is to:

-Be able to originate and develop an idea for a television advertisement.

Scenario:

You have been asked by a large Company to produce a 30 second long television advertisement for their new product. You are responsible for all pre and post production work. You must first plan and pitch your idea for the advertisement to the client. On their approval you must then organise your crew effectively to produce a high quality product. You must also record the process in the form of an online production blog. This blog must be designed to demonstrate the process young film makers must go through to be successful in the advertising industry.

Task:

 Our task as a group is to produce a 30 seconds long television advertisement advertising their new product. Before we are able to produce our advert advertising this new product, we first have to make a plan. The plan that are to be included are in the following:

- Writing a proposal and it's outline.
- What the product is
- Which market it fits into (e.i. food, entertainment, etc)
- What it's USP (Unique Selling Point) is.

Planning:

 Our group decided what our product will be. In our planning sheet, we also include the following:
-Product
-Product Name/Title
-Target Audience
- USP of the product

Our advert will be advertising for the new fashion week this upcoming spring season. We are advertising for the new brand of clothes that is suitable for spring season. The title we came up with for this theme is Elite Spring Collection. 'Elite' is logo that we will be using and the 'Spring Collection' is the title of the theme for its season.
The target audience for our fashion clothing will appeal mainly for late teens and young adults.
This is one of the USP that we have for our product as most company, when they advertise for clothing their target audience are either just mainly for kids, or for teens, or adults.
We included a slogan along out title name. We have as 'Be Elite'. Elite means- a select group that is superior in terms of ability or qualities to the rest of a group or society. 

AS2: Task 0: The Language of Advertising

The Language of Advertising

Magazine Genres:

 In the magazine world, there are all sorts of different types of magazine covers that we can publish. The Magazine Genres that we all know about are: Music, Sport, Fashion, News, Computing, Teen, Glamour, Food, Lifestyle, and  Fitness. These genres of magazine usually covers a celebrity that will catch the audience's eyes so that they will buy the product. These chosen celebrities are part of the magazine cover and they get sponsor from it.

Each type of magazine cover has a target audience. For example, if the magazine cover is about beauty products and such then the target audience will most likely be teenagers and adults.

Language Of Advertising:

Mode of Address:

 The way in which the media 'speaks to the audience"

- Point of View (1st, 3rd Person)

- Directness

- Formal/informal

From the magazine shown above of Ellie Goulding the mode Address used in here is ' Changing My Life'

Alliteration:

 A literacy device identified by the repeated sound of the first consonant in a series of multiple words, or the repetition of the same sounds.

= 'Best Style & Beauty Hacks', Sun damage: Can You Really Reverse it?', ' Turn Top93 Fast!', 'To Steal From Fashion Month'

Rule of Three:

Suggests that things that come in threes are essentially funnier, more satisfying, or more effective than other numbers of things.

= 'NYC, London, Milan'

Colloquial Language:

Informal language commonly employed in conversation. Slang.

= ' Are You a Rinsta or  A Finsta?'

Emotive Langauge:

Used in order to have a greater emotional impact on their audience. Words can evoke positive or negative emotions.

= 'The Health Scare That's Changing My Life'

Monosyllabic:

 Using one syllable words- sharp and snappy

= 'Look' and ' Ellie'

Persoanl Pronouns:

I, you, he, she, it, we, they, me, him, her, us, and them. A set that shows contrast of person, gender, number and case.

= Sun Damage: Can You Really Reverse It?' and 'Are You a Rinsta or A Finsta?'

Abbreviation:

 A shortened form of a word or phrase. It consists of a group of letters taken from the word or phrase.

= 'It's LBD Season!'

Rhetorical Question:

A rhetorical question is a question that you ask without expecting an answer/has an obvious answer.

= Sun Damage: Can You Really Reverse?', and Are You a Rinsta or a Finsta?', 

Exclamation Mark:

 You can use an exclamation mark to display a strong or urgent feeling

= 'It's LBD Season!', ' Turn Top93 Fast!', and 'Amp Up Your Look!'

Repetition

 The repetition of words, phrases and ideas can be sued to reinforce an argument and drive home the message to a reader.

= 'Look'

Rhyme

Similarity of sound between words or the endings of words, especially when these re used at the end of lines.

= 'Are You A Rinsta or A Finsta?'

Fashion Magazine!

Every magazine covers that comes up and publish has text around the covers and they usually makes used of language of advertising.

For example:

In the magazine cover (shown above) had used quite a lot of language of advertising. 

The Language of Advertising used are:

Monosyllabic: Fashion 

Mode of Address: 'Why We Want Beastly Men'

Alliteration: 'Beauty Bullied', ' Swim & Sun In Style', and 'What To Wear + How to Wear It'

Exclamation Mark: 'Summer!'

Repetition: 'Beauty', and 'Wear'