AS2: Task 0: The Language of Advertising

The Language of Advertising

Magazine Genres:

 In the magazine world, there are all sorts of different types of magazine covers that we can publish. The Magazine Genres that we all know about are: Music, Sport, Fashion, News, Computing, Teen, Glamour, Food, Lifestyle, and  Fitness. These genres of magazine usually covers a celebrity that will catch the audience's eyes so that they will buy the product. These chosen celebrities are part of the magazine cover and they get sponsor from it.

Each type of magazine cover has a target audience. For example, if the magazine cover is about beauty products and such then the target audience will most likely be teenagers and adults.

Language Of Advertising:

Mode of Address:

 The way in which the media 'speaks to the audience"

- Point of View (1st, 3rd Person)

- Directness

- Formal/informal

From the magazine shown above of Ellie Goulding the mode Address used in here is ' Changing My Life'

Alliteration:

 A literacy device identified by the repeated sound of the first consonant in a series of multiple words, or the repetition of the same sounds.

= 'Best Style & Beauty Hacks', Sun damage: Can You Really Reverse it?', ' Turn Top93 Fast!', 'To Steal From Fashion Month'

Rule of Three:

Suggests that things that come in threes are essentially funnier, more satisfying, or more effective than other numbers of things.

= 'NYC, London, Milan'

Colloquial Language:

Informal language commonly employed in conversation. Slang.

= ' Are You a Rinsta or  A Finsta?'

Emotive Langauge:

Used in order to have a greater emotional impact on their audience. Words can evoke positive or negative emotions.

= 'The Health Scare That's Changing My Life'

Monosyllabic:

 Using one syllable words- sharp and snappy

= 'Look' and ' Ellie'

Persoanl Pronouns:

I, you, he, she, it, we, they, me, him, her, us, and them. A set that shows contrast of person, gender, number and case.

= Sun Damage: Can You Really Reverse It?' and 'Are You a Rinsta or A Finsta?'

Abbreviation:

 A shortened form of a word or phrase. It consists of a group of letters taken from the word or phrase.

= 'It's LBD Season!'

Rhetorical Question:

A rhetorical question is a question that you ask without expecting an answer/has an obvious answer.

= Sun Damage: Can You Really Reverse?', and Are You a Rinsta or a Finsta?', 

Exclamation Mark:

 You can use an exclamation mark to display a strong or urgent feeling

= 'It's LBD Season!', ' Turn Top93 Fast!', and 'Amp Up Your Look!'

Repetition

 The repetition of words, phrases and ideas can be sued to reinforce an argument and drive home the message to a reader.

= 'Look'

Rhyme

Similarity of sound between words or the endings of words, especially when these re used at the end of lines.

= 'Are You A Rinsta or A Finsta?'

Fashion Magazine!

Every magazine covers that comes up and publish has text around the covers and they usually makes used of language of advertising.

For example:

In the magazine cover (shown above) had used quite a lot of language of advertising. 

The Language of Advertising used are:

Monosyllabic: Fashion 

Mode of Address: 'Why We Want Beastly Men'

Alliteration: 'Beauty Bullied', ' Swim & Sun In Style', and 'What To Wear + How to Wear It'

Exclamation Mark: 'Summer!'

Repetition: 'Beauty', and 'Wear'