AS2: Task 1- Part 2: Market and Target Audience Research

  Market and Target Audience Research

Target Audience Research:

 To ensure that my advert is targeted at the right audience I have to first must use a range of research methods to identify who is the target audience for my client's product is.

To help us find out what sort of person is most likely to buy my product and therefore who your advert will need to target we use an online survey website called Survey Monkey at www.surveymonkey.com . Survey Monkey is where it allows you to create your very own questionnaire. In this questionnaire you can include sorts of questions you want to know to help you plan your advert.

 Using this online survey website, Survey Monkey, we are to find out what likes and dislikes my target audience members have so then we can produce and advert that is attractive to them.

Using the online survey website, Survey Monkey, i have created my own survey that i would like to know about from my target audience and this survey will also help me and my group to improve our market research and to improve our product design. Here are the screen grabs of the survey that i created for our audience.

Create your own user feedback survey

This are the results of the informations my audience mostly prefers. These results will then help me and my group for improving our product when it comes to its look, features and other things.

      

This is the result for my first question. It tells us how many of the people who have answered my survey are male and female. We can see that there was more male audience who participated for answering this survey than female audience.

This is then the results for the ages of audience who have answered my survey. This information shows that ages between 17-23 have answered my survey. We can then use this information as part of our planning for our target audience. The target audience can then be mainly for ages between 14-18.  

This information then shows what my audience prefers when buying clothes from a designer brand. And this shows that Hollister is the most well chosen designer brand for 13-23 years old.

This then tells us that Hollister is a popular brand for amongst ages therefore our product should reconsider having something quite similar to Hollister clothing.






In this section it tells the result for those what shop most people goes to and this result also includes which is the most popular shop clothing in our area.







If we were to create a catwalk for our advert we would catwalk while wearing mainly jeans and shirts/t-shirts because in the result shown at the left side that most people prefers jeans and shirt therefore we should consider their liking on our advert.

Market Research

Our advert needs to stand out amongst all the others currently on air for similar products. We are to carry out  market research we can have about our chosen product as much as we can. We are to do this by looking out a range of existing advertisement and see what the competition is doing. 

This fashion film for MANGO Fall Winter 2015 featuring Kate Moss and Cara Delevingne is a talking head type of form of advert. The celebrities may not be talking about the product the company they are working sells but just by performing and modelling for that product is enough to gain lots of audience to watch it.

This a sex appeal and famous faces style advert. This advert uses sex appeal to grab the audiences attention, mainly women. This advert is also a famous faces style advert because it features two famous models whom are well known. This advert shows Moss and Delevingne modelling for the company, MANGO. The way the advert was edited was by having the two celebrities doing the same moves and using editing programs such as adobe premiere pro and whenever they reach the moves the other celebrity finished the other celebrity will then finishes the who moves by putting them two together. This advert also shows that MANGO is not only for young adults such as Cara Delevingne but also for adults such as Kate Moss. They show this by the way they present the advert to the audience.

This ZARA man advert is a stand alone type of form of advert. This is a stand alone type of form of advert because the models are modelling outside at that time of day whereas other clothing company would have their models modelling inside their own agency. This would then give other companies ideas to where they can have their models modelling rather than having it in the same area in where they just change the settings.

This is a sex appeal style of advert. This advert uses sex appeal to grab the audiences attention mainly men because this advert is advertising the ZARA men clothing therefore it would only suit for the men audiences. The effectiveness of this is that ZARA men audiences will notice this advert as the models are modelling one by one in different places.

This is are some of the resources where i had my information from for what type of style and form the advert is. 

Form of Television Advertising

Animation:
  A type of advertisement where everything is animated and everything is done in computer. We can have an animation that is in 2D or in 3D as the computer can do anything of those which can make everything lively and exciting.

Positive Effect:

 The positive effect of an animation advert is that you create what would be possible in real life The age rate of the audience that mostly will like this type of advert are the younger ones and the teenagers. This is because they are still in the age where they still like animated clips, videos, films and movies.
For example, the clip (shown above) is effective as it is advertising a food that is quite popular in our age and not only that, it added a  little bit of story on to it which can make the audience be part of it. They can think that, by giving an Oreo to someone you like can change your love life since Oreo is loved by everyone.


Negative Effect:

 The negative effect of this however is that this can take a long process of preparation before it got shown live. Also, it doesn't really excite or attract the adults as much as it does to the young generation. This is because the target audience mainly for animation adverts are for those who are ages under 14. If the animation advert wasn't appealing to the adults especially to the parents of those who will watch it they won't let their children to watch it especially if its unreliable or violent since parents won't let their children watch violent film especially violent adverts.

Talking heads:
   
 Talking heads tend to have people talk about their product to gain more viewers and to give their positive opinion about the product they are trying to sell or positive opinion on their company. Mostly, the host that is presented to this type of adverts are usually famous people.

Positive Effect:

 The positive effect of a talking head adverts is that it attracts more audience than the rest of the type of form of advertising. This is because talking heads adverts uses a famous celebrities to sell their product like the video shown above. This will make the audience watch this advert more often than the rest because it will have one or two of their favorite celebrities in this.

Negative Effect:

 Having a famous celebrity to promote your product cost a lot of money as you will have to pay for them for promoting your products. Sometimes using a celebrity to promote a  company's product doesn't always work all the time as there is something about the advert that lacks something even though they have a famous celebrity with them. 

Stand Alone: 

 Stand alone adverts is a form of advert that is one off. This means that there won't be any type of advert like this one that is produced by the same company. A stand alone adverts advertises a product or service that does not link with any other existing advertisement for that brand.

Positive Effect:

 The positive effect of a stand alone adverts is that it's 'unique' as there are no other type of advert that is the same as this one. Therefore, audience mostly prefers a stand alone adverts than the rest as it is different and exciting to watch.

Negative Effect:

 However, since stand alone adverts are different than most adverts it is more likely for it to be random like the video shown above. This is because its company is trying to produce a television advert that is different from the rest of its advertisement therefore they will pick a different  form of living being such as cats as the main character since there's not much television adverts that is about cats except when advertising for cat food.

Series:

 This is an advertisement where it goes on and continues on. It could be that it has a different story   but the characters that are in it are still there.

Positive Effect:

 The positive effect of a series advert is that it can excite its audience especially little kids especially if its a cartoon advert like the video above. This is a positive effect because there are some audience who likes watching 'these characters' therefore will be excited to watch it's new series of advert. 

Negative Effect:

 However, the negative of a series effect is that if some finds a series of advert as exciting some might think its annoying as it's the same character over and over again which will then can lead for the advert to have less audience as the audience will either ignore this advert whenever it comes up on the television or will either turn it off just to avoid listening, hearing and watching it again.

Style of Television Advert

Repetition:
 This advert is repetition because throughout of other adverts, it uses the same name over and over again to make its name memorable. Many do react to this advert negatively as they find it annoying as it doesn't really make sense.

The style used in this advert is quite successful even though people  do find it annoying to watch it, but it's style help make its audience understand how prominent it is than other companies. 

Sex appeal:
 This advert uses sex appeal to grab the audience (mainly men) attention. In this advert, it shows a young man who is trying to reach out for the girl whom he likes but every time he tried to come near her when he sees her, something or someone always stops him or prevent him from talking to her. However, at the end of this advert when the young man uses the 'lynx' the girl whom he been trying to reach out automatically appeared  next to him. This shows that with 'Lynx' you can be with the girl you like.

The style used in this advert is appropriate for the product its trying to sell because Lynx is aimed at male audience, therefore they will take more notice of sex appeal than the other styles. This will then makes the advert very successful.


Famous Faces:
 This advert uses famous faces (celebrities) to help promote its brand. They do this so that the audience will immediately recognise the celebrity and will then connect positive aspects to the celebrity with the brand such as Sky. Also, the type of celebrity these brands usually chose are those who are good role model such as David Beckham. We all know that David Beckham is a famous footballer and many do look up to him therefore brands such as Sky will portrayed him in this advert. Having a famous celebrity in your brand can make it more memorable for the audience to remember it.

This style for advertising is really effective especially for huge companies like Sky. This is because it can make their brand look good towards other  companies and it can help provide good services as famous faces use it.

For more information about style and form of advertising visit: http://dianaadrianounit30.blogspot.co.uk/2015/11/task-2-forms-of-television-advertising.html and http://dianaadrianounit30.blogspot.co.uk/2015/10/task-styles-of-television-advertising.html