AS2: Task 2: Ideas Generation

                                  Ideas Generation

Elite Spring Collection

The advert that we will be creating for our Elite Spring Collection will also have the features other television advert have including each of the following:

• Form (stand alone, series, animation, documentary, etc.)
• Style (humour, shock, sex appeal, etc..)
• USP- Unique Selling Point

Form:
The Form that we thought we could do for our Elite Spring Collection advert is stand alone. The reason for this is that there won't be any other company who will thought of having the same advertisement that has already been out. This type of advertisement such as fashion modelling or catwalk is really effective in terms of having audience to watch it. The reason for this is that most of these catwalk advertisement includes famous faces therefore they gain more viewers. Since we are not celebrities like Kate Moss and Cara Delevingne we won't be gaining as much viewers as MANGO does. However we will make our advert unique that will then make people watch it over and over again.

Style:
The style that we are having is a humour styled advert. This is what will make our advert gain more audiences in terms of numbers of viewers. Using this style in a modelling/ catwalk advertisement will make our advert 'unique' and this could also be one of the unique selling point (USP) for our product since there are barely advertisements out there that is a humour styled advert.

Content:
The idea that we are planning to use for our advert is that while everyone (Jasmine, Allegria, Bradley, Samuel and I) are cat-walking in the corridor there will be an accident that  will occur. We were thinking of having Samuel to tripped over while he is cat-walking. This will be the humour style of our advert.

Target Audience:
We were planning to have our target audience ages between 13-21 basically teenagers, young adults and mid adults.

Advert Appeals:
Our advert will appeal to our audience especially teenagers between 15-17 because since we are including humour on it teenagers will finding it interesting and amusing that will then make them watch it over and over again. Our advert will also appeal to female audiences since we will be wearing styleable spring clothing that will then catches their eye.

USP (unique selling point)
The USP for our product will be, low cost high quality brand. The reason for this is that our product is a high quality brand but we are having it a low cost price so that other people will be able to afford it. The prices won't be that low for example, £50-100, we will be having it around £101-300.

This is the story board that we have created for the back up plan location in where we will have our advert layed out. This is how we are going to film our advert. This storyboard tells us which scene will go first until the last scene. This will then help us on the day we will be filming because we don't need to worry about what comes next because we already dropped down our ideas. Also the story board tells us what shot we are having that scene. It could be a close shot, medium shot and long shot. Close shot is where the camera is positioned near to the person's faces in where we are able to see their faces clearly. Medium shot is where we get to see just half of the person. We can still see the person's faces clearly but not that clear as the close shot. And long shot is where we get to see other things than the person.

The first box is where everyone will be lining up in a straight line and we will have the camera as a long shot so that we will be able to see everyones faces from head to toe. The second box is where the first person enters the stage while others are at the back waiting for their turn. This will be both medium and long shot so that we can see the person first entering then after that we can move straight to medium shot we get a closer look on the model. The third box is where the first person was already in the side and the second person then enters. This scene will have the same camera shots. The fourth box is where two person are already at the front after having to model on stage already and the third person comes in and the rest are waiting. This too will have the same camera shots.

This the same storyboard as the previous storyboard (shown above) but this one is just the other half of the storyboard. This has the same lay out as the others. It shows the drawing of the scene and beside that includes the type of shot we will be having and below that are some notes to remind us what is happening in that drawing/scene.

The fifth box is where the third person had joined the first person on the front and the fourth person then enters the stage. This will have a long and medium shot like the rest of the scenes. The sixth box is where the fourth person was cat-walking but then he tripped over that gave the other models a confused look. This will be a close and medium shot because when the time the fourth person tripped over we would like to show what had happened and closer look is to show his face after tripping over. The seventh box is where the fourth person finally stood up after tripping over and continue on cat-walking. This will be medium and long shot. The last box is where the fourth person joined the second person on the front then the fifth person then enters. This will be a medium and long shot too.

This is the storyboard for the advert that we are going to produce. In shot 1 we are showing the location of the area by taking shots of the path which then represents spring. Shot 2 is where some of us are in the basketball court playing. This shows the summer time. Shot 3 goes back again to spring time where we then film some of us walking around the park. Shot 4 is back to summer time again in where we then close up the shot between the cast. Each of these shots will be 3 seconds long as we edit it. There are about 10 different shots that we had planned and each makes up to 3 seconds which is total of 30 seconds long overall.

This is the middle half of the storyboard that we have created. Shot 5 is back to where we are showing the area again. Shot 6 is where one person from our cast is standing in the basketball court while were taking a medium shot of that person. Shot 7 is where one person is then standing in the grass looking around the park but just standing. And shot 8 is where we then go back to showing the summer time by having a ball bouncing in the ground.

This is the other half of the storyboard. Shot 9 is where everyone are then walking in the park as an ensemble while others are looking at left and others are looking at the right. Shot 10 is where we then end our film by showing the clouds.