This Television Advert is a documentary type advert. It tells a story of a kind-hearted, thoughtful, generous person who goes out of his house, goes to work and whenever he sees someone in need he helps them by donating money, carrying a cart, share his lunch to a dog, gives a fruit to his neighbour and offering his seat to someone else.
This is an emotional type TV advert because we don't usually see someone who does this things to their 'neighbour'. We will usually find people who ignores them and walks past them but this person did the opposite act that we usually do in public.
The target audience for this advert would be everyone; kids, teenagers, young adults and adults. This is because its an advert that can teach everyone a lesson. It's true that we won't get 'nothing, won't be richer, won't appear on TV, will still be anonymous, not a bit more famous' but what we get from doing this even not for everyday are emotions. Emotions that we receive just by offering your seat to someone, donating for education, giving a fruit to your elderly neighbour, sharing your meal to a dog is enough as a return for the good deed that we do. We will receive what money cannot buy which is even better than anything else.
This advert provoke an emotional response as the this could leave an emotional feeling to its audience which can then lead for more people following the steps of what this person did to his 'neighbour'. Leaving an emotional feeling to an audience like this type of advert can change a person. If a person like this man helped you it would leave a mark that would want you to do the same to others. An example of this can be seen in this video https://www.youtube.com/watch?v=PT-HBl2TVtI .
This advert may not have used a celebrity as an endorsement like Sky featuring David Beckham but this television advert was a major hit that it reaches over a million views ( 1,368, 181 views) unlike the Sky advert featuring David Beckham that only reaches over a thousands views ( 1,675). This could show that adverts doesn't need to have famous faces to reach millions of viewers but to produce an advert that will leave an emotional mark to us.
Companies that advertises in television adverts are careful to their target audiences and they use different styles to appeal to different people.
If these companies are going to include music on their advert they have to consider if it's going to be a quiet background music, short tunes or jingles, fast, catchy, over the top, dramatic, pop-music tracks and many more. They are to choose a music that relates and go together with the advert they are producing.
Humor:
This video is a humorous type of television ads (although it's not very humorous). This advert contains a humorous feeling at the middle end of the video when the everyone started drinking the 'Pepsi' and at the time when the little boy that is now grown up had to head banged the 'Pepsi' Can to gain the symbol that everyone has on their forehead. At the beginning of this advert, the audience might think this is boring and not a very appealing type of humorous television ads as it first started off with not so many 'live action' scenes but at the middle end of this advert they then started to think that this is a humorous type of advert.
Parody:
This advert is promoting the new iPhone 6. There are people in this advert who talks about the changes they had made to make iPhone 6. The common reaction it usually deliver is excitement so that audience can buy the new version of iPhone. They make this advert as exciting as possible because it it doesn't look good on the advert, the audience will most likely to think that there's not much different from the new version of iPhone from the last one.
The style used in this advert is appropriate because they had their important people of their company to speak up about the new iPhone that is about to be released.
Shock:
This advert uses shock to to deliver their message to the audience that they should be more careful when crossing the road and when driving to prevent this kind of accident from happening. This technique shocks the audience into remembering the message of the advert. This also surprises the audience as the type of accident chosen is quite violent and the song with it can make it more dramatic. This can make the audience remember these advert quite vividly.
The technique used in this advert is very successful as it was able to deliver it's message to it's audience vividly and also it leaves a moral lesson to everyone that make's the audience stick to this type of advert than any other else.
Surrealism:
The video below is an example of a surreal TV ads. This is a type of surreal TV ads because usually in real life, the deer is the one that is going to be damaged or crashed if there will be an animal car accident however, that is not what was shown on this video. In contrast, the car was the one that get damaged and crashed when it went on brake to prevent on injuring the deer.
This video can make its audience have mixed feelings as they will be worried about the deer being hit by the car but they can also be calm and glad as the deer didn't get injured. However, this video can also annoy most of the audience as they don't know what's the product being advertise as it's 'unthinkable' what kind of product can link to this concept of the deer and the car.
This video is also a memorable type of advert as it is different from other type of television ads. Furthermore, this type of concept can happen in real life although if there will be an animal car accident, it's obvious that the animal will most likely be injured and the car is not damaged at all. It will be the complete opposite of what had happened in this video.
The product that this advert is trying to sell is the newest PlayStation version 2 (although PlayStation 2 is not the newest version anymore).
The device used in this advert is successful because this usually happen in real life which can make the audience that drives quite fast can understand that there are some wild animals that do cross the road therefore they should be careful. Intertexuality:
Repetition:
This advert is repetition because throughout of other adverts, it uses the same name over and over again to make its name memorable. Many do react to this advert negatively as they find it annoying as it doesn't really make sense.
The style used in this advert is quite successful even though people do find it annoying to watch it, but it's style help make its audience understand how prominent it is than other companies.
Sex appeal:
This advert uses sex appeal to grab the audience (mainly men) attention. In this advert, it shows a young man who is trying to reach out for the girl whom he likes but every time he tried to come near her when he sees her, something or someone always stops him or prevent him from talking to her. However, at the end of this advert when the young man uses the 'lynx' the girl whom he been trying to reach out automatically appeared next to him. This shows that with 'Lynx' you can be with the girl you like.
The style used in this advert is appropriate for the product its trying to sell because Lynx is aimed at male audience, therefore they will take more notice of sex appeal than the other styles. This will then makes the advert very successful.
Famous Faces:
This advert uses famous faces (celebrities) to help promote its brand. They do this so that the audience will immediately recognize the celebrity and will then connect positive aspects to the celebrity with the brand such as Sky. Also, the type of celebrity these brands usually chose are those who are good role model such as David Beckham. We all know that David Beckham is a famous footballer and many do look up to him therefore brands such as Sky will portrayed him in this advert. Having a famous celebrity in your brand can make it more memorable for the audience to remember it.
This style for advertising is really effective especially for huge companies like Sky. This is because it can make their brand look good towards other companies and it can help provide good services as famous faces use it.
There are different forms that advertisement can take. For every type of advertisement there are there will be a positive and negative effect of it.
Realist Narrative:
A type of advertisement where everything seems so realistic. It aims to present the viewer with a 'real life' feel. This is used to make the audience fell that they are are watching something believable and realistic.
Positive Effect:
The positive effect of this is that the audience can relate to it because its mostly based on real-life experience. For example, the clip shown above shows a boy growing up and by the time he was all grown up same thing happened to his son when his son came home and invite him to eat KFC. This had happened some point in our life and will then recall back at the time when one of their children came home from school/club and they were having a nice meal and this can make them think of it somehow.
Negative Effect:
The negative effect for this is that it doesn't stand out as much as the other type of adverts. Also, it does not give a big enough impact to be remembered over time. For example, an advert about a dish washing won't be remembered unlike the rest of the form of advertising because nothing much is going on and it's not very exciting to watch as this happens almost everyday in our daily life.
Anti-Realist Narrative:
A type of advertisement where the audience are aware that this is not real life situation. It aims to present the viewer with a situation or concept that is clearly 'made up' or unreal. This mainly offers the viewer humor and escapism. Also, the effects that are used in anti-realist narrative are mostly done in computer editing.
Positive Effects:
The good thing about anti-realist narrative is that it can be really humorous and really exciting and also its attractive to the audience. For example, the clip (shown above) is a good example of an anti-realist narrative because it makes its audience feel like 'its hilarious!' although some might not think of it (depends on the advert itself) . Furthermore, this are the type of adverts that will be remembered over time because it left a good feeling to us. The clip (shown above) may not be one of those adverts that's really funny and exciting to watch but it's still memorable as if we saw a man with long hair, this clip will make us remember it again and will make us say 'this reminds me of the advert that I saw before, the one with the man with long hair'.
Negative Effects:
However, not everyone will understand what's happening as it could be very confusing and also, strange.The effects done in computer may not be believable as its very obvious that it wont happen. For example, the clip (shown above) shows a man with a long, beautiful, gorgeous, smooth, soft long hair. The audience will think that this is definitely unreal as men won't get mistake of picking a woman shampoo. Well, they can do as they get to see it from their receipt that it doesn't say 'men' on it. Therefore, they won't use it and probably will exchange it back.
Animation:
A type of advertisement where everything is animated and everything is done in computer. We can have an animation that is in 2D or in 3D as the computer can do anything of those which can make everything lively and exciting.
Positive Effect:
The positive effect of an animation advert is that you create what would be possible in real life The age rate of the audience that mostly will like this type of advert are the younger ones and the teenagers. This is because they are still in the age where they still like animated clips, videos, films and movies.
For example, the clip (shown above) is effective as it is advertising a food that is quite popular in our age and not only that, it added a little bit of story on to it which can make the audience be part of it. They can think that, by giving an Oreo to someone you like can change your love life since Oreo is loved by everyone.
Negative Effect:
The negative effect of this however is that this can take a long process of preparation before it got shown live. Also, it doesn't really excite or attract the adults as much as it does to the young generation. This is because the target audience mainly for animation adverts are for those who are ages under 14. If the animation advert wasn't appealing to the adults especially to the parents of those who will watch it they won't let their children to watch it especially if its unreliable or violent since parents won't let their children watch violent film especially violent adverts.
Documentary:
A type of advertisement where it tells a story. Uses real locations and sometimes real staff to gain credibility of the audience. This could be mixed with reality, comedy and maybe drama too.
The positive effect of this is that it could be beneficial and sometimes it easily can give the message through the audience just by what's happening in the clip. For example, The clip (shown above) shows an owner of a dog putting his dog's teddy on the bin but the dog showed a video of him (the dog) and his teddy together to his owner. This made the owner back out of putting the teddy on the bin as its his dog's best friend. Furthermore, the audience will feel sympathy towards the dog as he wont want his best friend being thrown out on the bin. Just like us, we don't want our best friend being thrown out somewhere. Therefore, this video sends the message through the audience/ viewers just by the video without any talking or any subtitles saying what's happening.
Talking heads: Talking heads tend to have people talk about their product to gain more viewers and to give their positive opinion about the product they are trying to sell or positive opinion on their company. Mostly, the host that is presented to this type of adverts are usually famous people.
Positive Effect:
The positive effect of a talking head adverts is that it attracts more audience than the rest of the type of form of advertising. This is because talking heads adverts uses a famous celebrities to sell their product like the video shown above. This will make the audience watch this advert more often than the rest because it will have one or two of their favorite celebrities in this.
Negative Effect: Having a famous celebrity to promote your product cost a lot of money as you will have to pay for them for promoting your products. Sometimes using a celebrity to promote a company's product doesn't always work all the time as there is something about the advert that lacks something even though they have a famous celebrity with them. Stand Alone: Stand alone adverts is a form of advert that is one off. This means that there won't be any type of advert like this one that is produced by the same company. A stand alone adverts advertises a product or service that does not link with any other existing advertisement for that brand.
Positive Effect:
The positive effect of a stand alone adverts is that it's 'unique' as there are no other type of advert that is the same as this one. Therefore, audience mostly prefers a stand alone adverts than the rest as it is different and exciting to watch.
Negative Effect:
However, since stand alone adverts are different than most adverts it is more likely for it to be random like the video shown above. This is because its company is trying to produce a television advert that is different from the rest of its advertisement therefore they will pick a different form of living being such as cats as the main character since there's not much television adverts that is about cats except when advertising for cat food.
Series: This is an advertisement where it goes on and continues on. It could be that it has a different story but the characters that are in it are still there.
Positive Effect:
The positive effect of a series advert is that it can excite its audience especially little kids especially if its a cartoon advert like the video above. This is a positive effect because there are some audience who likes watching 'these characters' therefore will be excited to watch it's new series of advert.
Negative Effect:
However, the negative of a series effect is that if some finds a series of advert as exciting some might think its annoying as it's the same character over and over again which will then can lead for the advert to have less audience as the audience will either ignore this advert whenever it comes up on the television or will either turn it off just to avoid listening, hearing and watching it again.
Analysing a Television Advertisement
