AS1:Task 3: Styles of Television Advertising

Companies that advertises in television adverts are careful to their target audiences and they use different styles to appeal to different people.


If these companies are going to include music on their advert they have to consider if it's going to be a quiet background music, short tunes or jingles, fast, catchy, over the top, dramatic, pop-music tracks and many more.  They are to choose a music that relates and go together with the advert they are producing.



Humor:
  This video is a humorous type of television ads (although it's not very humorous). This advert contains a humorous feeling at the middle end of the video when the everyone started drinking the 'Pepsi' and at the time when the little boy that is now grown up had to head banged the 'Pepsi' Can to gain the symbol that everyone has on their forehead. At the beginning of this advert, the audience might think this is boring and not a very appealing type of humorous television ads as it first started off with not so many 'live action' scenes but at the middle end of this advert they then started to think that this is a humorous type of advert.

Parody:
 This advert is promoting the new iPhone 6. There are people in this advert who talks about the changes they had made to make iPhone 6. The common reaction it usually deliver is excitement so that audience can buy the new version of iPhone. They make this advert as exciting as possible because it it doesn't look good on the advert, the audience will most likely to think that there's not much different from the new version of iPhone from the last one.

The style used in this advert is appropriate because they had their important people of their company to speak up about the new iPhone that is about to be released.


Shock:
  This advert uses shock to to deliver their message to the audience that they should be more careful when crossing the road and when driving to prevent this kind of accident from happening. This technique shocks the audience into remembering the message of the advert. This also surprises the audience as the type of accident chosen is quite violent and the song with it can make it more dramatic. This can make the audience remember these advert quite vividly.

 The technique used in this advert is very successful as it was able to deliver it's message to it's audience vividly and also it leaves a moral lesson to everyone that make's the audience stick to this type of advert than any other else.

Surrealism:
  The video below is an example of a surreal TV ads. This is a type of surreal TV ads because usually in real life, the deer is the one that is going to be damaged or crashed if there will be an animal car accident however, that is not what was shown on this video. In contrast, the car was the one that get damaged and crashed when it went on brake to prevent on injuring the deer.

This video can make its audience have mixed feelings as they will be worried about the deer being hit by the car but they can also be calm and glad as the deer didn't get injured. However, this video can also annoy most of the audience as they don't know what's the product being advertise as it's 'unthinkable' what kind of product can link to this concept of the deer and the car.

This video is also a memorable type of advert as it is different from other type of television ads. Furthermore, this type of concept can happen in real life although if there will be an animal car accident, it's obvious that the animal will most likely be injured and the car is not damaged at all. It will be the complete opposite of what had happened in this video.

The product that this advert is trying to sell is the newest PlayStation version 2 (although PlayStation 2 is not the newest version anymore).

The device used in this advert is successful because this usually happen in real life which can make the audience that drives quite fast can understand that there are some wild animals that do cross the road therefore they should be careful.

Intertexuality:

Repetition:
 This advert is repetition because throughout of other adverts, it uses the same name over and over again to make its name memorable. Many do react to this advert negatively as they find it annoying as it doesn't really make sense.

The style used in this advert is quite successful even though people  do find it annoying to watch it, but it's style help make its audience understand how prominent it is than other companies.

Sex appeal:
 This advert uses sex appeal to grab the audience (mainly men) attention. In this advert, it shows a young man who is trying to reach out for the girl whom he likes but every time he tried to come near her when he sees her, something or someone always stops him or prevent him from talking to her. However, at the end of this advert when the young man uses the 'lynx' the girl whom he been trying to reach out automatically appeared  next to him. This shows that with 'Lynx' you can be with the girl you like.

The style used in this advert is appropriate for the product its trying to sell because Lynx is aimed at male audience, therefore they will take more notice of sex appeal than the other styles. This will then makes the advert very successful.


Famous Faces:
 This advert uses famous faces (celebrities) to help promote its brand. They do this so that the audience will immediately recognize the celebrity and will then connect positive aspects to the celebrity with the brand such as Sky. Also, the type of celebrity these brands usually chose are those who are good role model such as David Beckham. We all know that David Beckham is a famous footballer and many do look up to him therefore brands such as Sky will portrayed him in this advert. Having a famous celebrity in your brand can make it more memorable for the audience to remember it.

This style for advertising is really effective especially for huge companies like Sky. This is because it can make their brand look good towards other  companies and it can help provide good services as famous faces use it.