AS1:Task 4: Analysing a television advertisement in detail

  Analysing a Television Advertisement

  This Television Advert is a documentary type advert. It tells a story of a kind-hearted, thoughtful, generous person who goes out of his house, goes to work and whenever he sees someone in need he helps them by donating money, carrying a cart, share his lunch to a dog, gives a fruit to his neighbour and offering his seat to someone else.

This is an emotional type TV advert because we don't usually see someone who does this things to their 'neighbour'. We will usually find people who ignores them and walks past them but this person did the opposite act that we usually do in public.

The target audience for this advert would be everyone; kids, teenagers, young adults and adults. This is because its an advert that can teach everyone a lesson. It's true that we won't get 'nothing, won't be richer, won't appear on TV, will still be anonymous, not a bit more famous' but what we get from doing this even not for everyday are emotions. Emotions that we receive just by offering your seat to someone, donating for education, giving a fruit to your elderly neighbour, sharing your meal to a dog is enough as a return for the good deed that we do. We will receive what money cannot buy which is even better than anything else.

This advert provoke an emotional response as the this could leave an emotional feeling to its audience which can then lead for more people following the steps of what this person did to his 'neighbour'. Leaving an emotional feeling to an audience like this type of advert can change a person. If a person like this man helped you it would leave a mark that would want you to do the same to others. An example of this can be seen in this video https://www.youtube.com/watch?v=PT-HBl2TVtI . 

This advert may not have used a celebrity as an endorsement like Sky featuring David Beckham but this television advert was a major hit that it reaches over a million views ( 1,368, 181 views) unlike the Sky advert featuring David Beckham that only reaches over a thousands views ( 1,675). This could show that adverts doesn't need to have famous faces to reach millions of viewers but to produce an advert that will leave an emotional mark to us.