Different forms of Advertisement
There are different forms that advertisement can take. For every type of advertisement there are there will be a positive and negative effect of it.
Realist Narrative:
A type of advertisement where everything seems so realistic. It aims to present the viewer with a 'real life' feel. This is used to make the audience fell that they are are watching something believable and realistic.
Positive Effect:
The positive effect of this is that the audience can relate to it because its mostly based on real-life experience. For example, the clip shown above shows a boy growing up and by the time he was all grown up same thing happened to his son when his son came home and invite him to eat KFC. This had happened some point in our life and will then recall back at the time when one of their children came home from school/club and they were having a nice meal and this can make them think of it somehow.
Negative Effect:
The negative effect for this is that it doesn't stand out as much as the other type of adverts. Also, it does not give a big enough impact to be remembered over time. For example, an advert about a dish washing won't be remembered unlike the rest of the form of advertising because nothing much is going on and it's not very exciting to watch as this happens almost everyday in our daily life.
Anti-Realist Narrative:
A type of advertisement where the audience are aware that this is not real life situation. It aims to present the viewer with a situation or concept that is clearly 'made up' or unreal. This mainly offers the viewer humor and escapism. Also, the effects that are used in anti-realist narrative are mostly done in computer editing.
Positive Effects:
The good thing about anti-realist narrative is that it can be really humorous and really exciting and also its attractive to the audience. For example, the clip (shown above) is a good example of an anti-realist narrative because it makes its audience feel like 'its hilarious!' although some might not think of it (depends on the advert itself) . Furthermore, this are the type of adverts that will be remembered over time because it left a good feeling to us. The clip (shown above) may not be one of those adverts that's really funny and exciting to watch but it's still memorable as if we saw a man with long hair, this clip will make us remember it again and will make us say 'this reminds me of the advert that I saw before, the one with the man with long hair'.
Negative Effects:
However, not everyone will understand what's happening as it could be very confusing and also, strange.The effects done in computer may not be believable as its very obvious that it wont happen. For example, the clip (shown above) shows a man with a long, beautiful, gorgeous, smooth, soft long hair. The audience will think that this is definitely unreal as men won't get mistake of picking a woman shampoo. Well, they can do as they get to see it from their receipt that it doesn't say 'men' on it. Therefore, they won't use it and probably will exchange it back.
Animation:
A type of advertisement where everything is animated and everything is done in computer. We can have an animation that is in 2D or in 3D as the computer can do anything of those which can make everything lively and exciting.
Positive Effect:
The positive effect of an animation advert is that you create what would be possible in real life The age rate of the audience that mostly will like this type of advert are the younger ones and the teenagers. This is because they are still in the age where they still like animated clips, videos, films and movies.
For example, the clip (shown above) is effective as it is advertising a food that is quite popular in our age and not only that, it added a little bit of story on to it which can make the audience be part of it. They can think that, by giving an Oreo to someone you like can change your love life since Oreo is loved by everyone.
Negative Effect:
The negative effect of this however is that this can take a long process of preparation before it got shown live. Also, it doesn't really excite or attract the adults as much as it does to the young generation. This is because the target audience mainly for animation adverts are for those who are ages under 14. If the animation advert wasn't appealing to the adults especially to the parents of those who will watch it they won't let their children to watch it especially if its unreliable or violent since parents won't let their children watch violent film especially violent adverts.
Documentary:
A type of advertisement where it tells a story. Uses real locations and sometimes real staff to gain credibility of the audience. This could be mixed with reality, comedy and maybe drama too.
The positive effect of this is that it could be beneficial and sometimes it easily can give the message through the audience just by what's happening in the clip. For example, The clip (shown above) shows an owner of a dog putting his dog's teddy on the bin but the dog showed a video of him (the dog) and his teddy together to his owner. This made the owner back out of putting the teddy on the bin as its his dog's best friend. Furthermore, the audience will feel sympathy towards the dog as he wont want his best friend being thrown out on the bin. Just like us, we don't want our best friend being thrown out somewhere. Therefore, this video sends the message through the audience/ viewers just by the video without any talking or any subtitles saying what's happening.
Talking heads:
Talking heads tend to have people talk about their product to gain more viewers and to give their positive opinion about the product they are trying to sell or positive opinion on their company. Mostly, the host that is presented to this type of adverts are usually famous people.
Positive Effect:
The positive effect of a talking head adverts is that it attracts more audience than the rest of the type of form of advertising. This is because talking heads adverts uses a famous celebrities to sell their product like the video shown above. This will make the audience watch this advert more often than the rest because it will have one or two of their favorite celebrities in this.
Negative Effect:
Having a famous celebrity to promote your product cost a lot of money as you will have to pay for them for promoting your products. Sometimes using a celebrity to promote a company's product doesn't always work all the time as there is something about the advert that lacks something even though they have a famous celebrity with them.
Stand Alone:
Stand alone adverts is a form of advert that is one off. This means that there won't be any type of advert like this one that is produced by the same company. A stand alone adverts advertises a product or service that does not link with any other existing advertisement for that brand.
Positive Effect:
The positive effect of a stand alone adverts is that it's 'unique' as there are no other type of advert that is the same as this one. Therefore, audience mostly prefers a stand alone adverts than the rest as it is different and exciting to watch.
Negative Effect:
However, since stand alone adverts are different than most adverts it is more likely for it to be random like the video shown above. This is because its company is trying to produce a television advert that is different from the rest of its advertisement therefore they will pick a different form of living being such as cats as the main character since there's not much television adverts that is about cats except when advertising for cat food.
This is an advertisement where it goes on and continues on. It could be that it has a different story but the characters that are in it are still there.
Positive Effect:
The positive effect of a series advert is that it can excite its audience especially little kids especially if its a cartoon advert like the video above. This is a positive effect because there are some audience who likes watching 'these characters' therefore will be excited to watch it's new series of advert.
Negative Effect:
However, the negative of a series effect is that if some finds a series of advert as exciting some might think its annoying as it's the same character over and over again which will then can lead for the advert to have less audience as the audience will either ignore this advert whenever it comes up on the television or will either turn it off just to avoid listening, hearing and watching it again.
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