These are the references from where I had most of my information from:
* "AS Media Studies: The Essential Introduction Second Edfition. Philip Rayner, Peter Wall and Stephen Kruger.""Part 4: Three Case Studies. Case Study 2: advertising and marketing."
Routledge 2005. ISBN 0-415-32966-3
* "GCSE Media Studies. Editors Colin Bulman, Vivienne Clrk, Richard Harvey, Richard Horsman, Tim Leadbeaters, Eileen Lewis and William Malyszko." "Pages 62-3. 64-7 73-4, 151-2, 173. Longman 2005. ISBN 0-582-32833-0.
* "The Media: An Introduction Edited by Adam Briggs and Paul Cobley." "Chapter 17 Audience research by Ray Kent." Longman 2002. ISBN 0-582-42346-5
* "The Media Magazine. The English and Media Centre." "Analysing Still-image adverts: Reading Lynx by Mark Ramey". Issue 45/ September 2013. ISSN 1478-8616
* "The Media Magazine. The English and Media Centre." "How I make things. Garth Jennings on making TV commercial". Issue 39/ February 2012. ISN 1378-8616
* "The Media Magazine. The English and Media Centre." "Adjudicating ads. Claire Forbes". Issue 23/February 2008. IISN 1478-8616
* "The Media Magazine. The English and Media Centre." "AS Coursework- charity ads. Gavin Luhrs". Issue 9/ February 2004. ISSN 1478-8616
* "The Media Students Book 4th Edition", "Chapter 9 Advertising and Branding": Gill Branston and Roy Staffford: Routledge 2007: ISBN 0-415-37143-0
Internet
*"Specs & Delivery | How to Deliver Commercials to Channel 4", Channel 4:2001. <http://www.channel4sales.com/planning_and buying /ad_specs_and_delivery> (Accessed 24/10/1)
* "Top 30 Programmes": Broadcasters Audience Research Board
http://www.barb.co.uk/ www.barb.co.uk/viewing.
* "Top 10 Programmes" Broadcasters Audience Research Board
http://www.barb.co.uk/ www.barb.co.uk/viewing.
* "How we do what we do": Broadcasters Audience Research Board
* " Funny Brazilian Dove Shampoo". "Funny Brazilian Dove Shampoo Commercial (Portuguese to English Subtitles) -Male Shampoo". Published on 16 Jun 2013 https://www.youtube.com/watch?v=ST_Di_8CVss
Where you can find information on Television Ratings and why this information is useful?
I have explained what BARB is from my previous blog but i will explain more in great detail.
We know that BARB is an acronym for Broadcaster's Audience Research Board as i have talked about it before.
As a summary, BARB was set up in 1981; it is owned by BBC, ITV, Channel 4, Channel 5, BSkyB and the IPA and BARB is a not for profit company limited by guarantee.
BARB have approximately 5,100 homes (equating to approximately 11,500 individuals) participating in the panel. The box records what programmes they watch, and the representative for almost 5,00 people indicates what is the most popular programme being viewed just by pressing a button on a remote control handset.
The data are then collected overnight and published as overnight ratings at around 9:30 the follow morning for use by TV stations and the advertising industry.
A rate card is a document containing prices and descriptions for the various ad placement options available from a media outlet. Like the rack rate at a hotel, this is generally the maximum price that one may pay. Rate card is also how much it costs to put an advert on, that is what the rates are. An example of that is the Coronation Street that is much more expensive than a minority programme show at an unsocial hour.
The cost of putting an advert on:
For local television stations typically charge from $200 to $1,500 to create a 30-second commercial. National commercials produced by an advertising agency cost far more, averaging $342,000 for a 30-second spot in 2008, according to the American Association of Advertising Agencies.
Advertising Rates 2014-15
Rated included placement in all four post newspapers.
General Display (ex GST)
Full colour based on a 12 month contract
Annual contracted spend Price per col. cm. Full page price
Casual (no contract) $13.59 $1853
$10,000 $12.91 $1760
$25,000 $12.23 $1667
$40,000 $11.55 $1575
$50,000 $10.87 $1482
$75,000 $10.19 $1390
Half Page $1066 no discounts (plus loading if requested)
In websites such as ITV, ITV contains facts about the shows it presented and facts about it itself. ITV is the largest commercial broadcaster in the UK and proud to be the Most Loved and Most Watched.
The ITV featured one of the most watched soap from all channels. It features the Coronation Street ad the most watched programme 'England V Urugauy' in 2014. ITV is the only commercial channel which regularly attracts big audiences. 99.4% of commercial programmes attracting more than 5m viewers. The top 525 commercials commercials programmes of 2014 were on ITV.
ITV viewers are more attentive. 83% of iTV viewers watch for at least 20 minuted, making it very likely they will have seen an ad break.
A media audience is the group of people who purchase a media product. It is a group that the producers are aiming their magazine or TV shot at. They are important because without an audience a media product would not sell and so would not make money.
Audience
An individual or collective group of people who read or consume any media texts. For example: Radio Listeners, Television viewers, Newspapers and magazine readers, Web traffic on web sites.
Why are audiences important?
Audiences are important because without an audience there would be no media. Media organization produce media texts to make profit- no audience = no profit. The mass media is becoming more competitive than ever to attract more and more audience in different ways and stay profitable
New Technologies had bought impact on Audiences.
Old media such as TV, Print and Ratio, which used to have a high numbers of audiences must now work harder to maintain audience numbers. Digital technology has also led to an increasing uncertainty over how we define an audience, with the general agreement that a large group of people reading the same thing at the same time is outdated and that audiences are now 'fragmented'.
Fragmented audience:
The division of audiences into smaller groups due to the variety of media outlets. For example: With newspapers and magazines- you can now view hard copy and online version that are sometimes free. The aim is to hit as many people as possible/sell more copies/generate a larger audience. But measuring audience becomes hard! You can have people who only looks online, some read the hard copy or some do both!
Audiences can be divided into categories based on social class/grade.
Psychographics
Every advertisers wants to target a particular type of audience. Therefore, media companies produce texts that target a particular 'type' of audiences. In terms of commercial media, much of their funding is generated by advertising revenue. Their product needs to appeal to a specific type of audience so that advertisers will pay to promote their product. Most media products can be define their 'typical' audience member, often with a psychographics profile.
This is the study of personality, values, attitudes, interests, and lifestyles. This is because this area of research focuses on:
Interest,
Activities
Opinions
Hence psychographic factors are also called IAO variables
Geodemographics
Geodemographics segmentation is based on two simple principles:
People who live in the same neighborhood are more likely to have a similar characteristics than are two people chosen at random.
Neighborhood can be categorized in terms of the characteristics of the population which they contain. Any two neighborhoods can be placed in the same category, i.e., they contain similar types of people, even though they are widely separated.
Audience demographics (statistical data)
Once they know: income bracket/status, age, gender, location etc. of their potential audience media producers can be begin to shape their text to appeal to a target audience with known reading/viewing/listening habits.
Where to place your advert:
Once you have produced your TV advert, it is important to make sure your target audience see it.
You will want as any relevant people as possible to see your advert. Therefore, it is important you know 'who' and 'how many' people watch different television programmes.
The more viewers a programme has, the more expensive it is to buy an advertising slot. NB Advertisers particularly like programmes that young people with disposable income watch.
BARB
BARB is an acronym for Broadcaster's Audience Research Board. BARB was set up in 1981 to provide the industry standard television audience measurement service for broadcasters and the advertising industry. BARB is owned by BBC, ITV, Channel 4, Channel 5, BSkyB and the IPA (Institute of Practitioners in Advertising) and is a not for profit company limited by guarantee
Currently, BARB have approximately 5,100 homes (equating to approximately 11,500 individuals) participating in the panel. The box records exactly what programmes they watch, and the panellists indicate who is the room watching by pressing a button on a remote control handset. The data are then collected overnight and published as overnight ratings at around 9:30 the following morning for use by TV stations and the advertising industry.
The following week, final figures are released which are a combination of the overnight figures with 'time-shift' figures (people recording a programme and watching it within a week). This means that with a total UK population of 58,789,194, according to the 2001 census, each viewer with a BARB reporting box represents over 5,000 people.
The age groups the BARB agency reported are all individuals aged 4+ are measured and reported by BARB. Within this, a user ay look at any age group they wish.
The minimum amount of viewing that can contribute to rating with BARB is the viewing is reported by clock minuted. Each clock minute is attributed to the channel that is viewed the longest within the clock minuted subject to there being at least 30 seconds of viewing.
Measuring the number of viewers and listeners is a complex business. The reason for this s that, generally, an audience search agency (e.g. BARB) will select sample of the population and monitor their viewing and listening habits for over the space of 7 days (The Panel).
What I mean by that is that and agency such as BARB will pick a random person from the population who will then they will monitor to see what that person likes to watch and listens to. This will be on going for 7 days. And if that chosen person likes to watch Eastenders for example, then the agency will estimate that this is how much viewers watch this programme and listen to this as they can base it all to that person's age, sex, gender, and where that person lives.
The data gained is then extrapolated to cover the whole population, based on the percentage sample. It is by no means an accurate science. The numbers obtained are known as the viewing figures or ratings.
It is important to conduct a research before planning to start a new advertising campaign because starting a new advertising campaign without any planning can lead to problems therefore it is important to conduct a research before you start planning to start a new advertising campaign.
There are three different types of research. That three different types of research are:
> Audience Research:
Who will be the audience for an advertisement depends on what type of advert the company had produced. If the advert is advertising for a cereal product such as coco pops then the target audience these company is targeting are those ages from 5-12. However, their parents could also be the target as they will be the one who will choose whether this cereal product will be good for their children or not.
On the other hand, if a company advertises products such a Lynx then the target audience will be adult men as this product are mainly for men not for women nor children.
> Market Research:
It is important to understand the market within which product will compete with other products for audience and revenue.
-Competitors- existing products.
-Audience Awareness of media products
-Attitudes towards products and services and pattern of behaviour.
> Production Research:
Production research is directly related to the production of media products (in our case the advert)
-Access viability
-Plan production logistics (staff, locations, licenses, equipment)
The Researcher
What a researcher do is the they look for the people who use the media products. They use different types of research depending on what they want to look for.
Primary Research
- Is when we do a research that is completely new and no one else has ever done it before. The information came from the researcher and the researcher didn't use any websites to have his/her information . The information was original and not copied.
Whereas, Secondary Research is when we cheat and use somebody else's information and change it a bit so its not fully copied. The research is done by someone else. That someone else used a primary research in where we then turn it into secondary research.
Quantitive Research
-Is when a researcher just want to know simple information like how old my audiences are or how often they buy my product or how old a movie is.
Quantitive Research can be shown as a set of numbers. For example: The movie called 'Titanic' was produced in 1997 whereas the Titanic sunk on the 14th-15th April 1912. Quantitive Research can also be displayed as charts and graphs and can also be measured.
Qualitative research helps find out the way people feel, responses are personal and can't really be measured
Advertising Standards Authority and Office of Communication
ASA and OfCom
Advertising needs to be regulated. Regulation takes place in two main bodies, the ASA and Ofcom.
The Advertising Standards Authority (ASA) is UK's independent regulator of advertising across all media. They apply the Advertising Codes which are written by the Committees of Advertising Practice ( the sister of organisation of of the Advertising Standards Authority. They are responsible for the constant revising and updating of the British Code of Advertising, Direct marketing and Sales Promotion through Code Policy Team. Their work includes acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements. Each year, ASA consider over 30,000 complaints about around 2,000 ads.
The type of advertising ASA covers are those adverts that goes in the magazines and newspapers, radio and TV commercials, advertisement on the internet such as banner and display ads. They also cover for the leaflets and brochures, ads on CD ROMs , DVD and videos, sales promotions such as special offers and prize draws.
Each year, ASA receives complaints about ads and they to response to this complaints by giving the audience choices to how they can complaint, if they have any questions regarding about their complaints or about their problems.
ASA use the most common questions that are being asked about how to handle complaints. Here are some of the choices of questions they offer.
> Can i email you my complaints
> How will i know you've received my complaints?
> Why do I need to provide you you with my full contacts details?
> Who decides whether or not the complaint should be upheld?
> How many complaints do you receive each year?
> Do i need to get more people to complain for the ASA to take action?
> How do i complain about the ASA or the decision the ASA has made?
UK's code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code)
This Code must be followed by all advertisers, agencies and media.
This Code is enforced by the Advertising Standards Authority, who can take steps to remove or have amended any ads that breach these rules.
> Compliance- Rules relating to social responsibility; legality and fair competition. It also spells out the ASA applies the Code in the spirit, as well as the letter.
> Recognition of marketing communications- Rules about making sure material is clearly identifiable as marketing communications/ advertisements/ advertorials.
> Misleading advertising- A key and extensive section of the Code, containing rules such as substantiation (evidence to prove claims); pricing; the use of testimonial and more.
> Harm and offence- Rules to ensure that ads do not cause harm or serious or widespread offence. Includes rules relating to shock tactics, unsafe practices and photosensitive epilepsy.
> Privacy- Rules about depicting members of the public; referring to people with a public profile; implying endorsement and the Royal Family.
Broadcast UK Code of Broadcast Advertising (BCAP Code)
> Compliance- Information about pre-clearance. Rules relating to social responsibility; legality. It also spells out that the ASA applies the Cod in the spirit, as well as the letter.
> Recognition of advertising- Separation rules and content rules to ensure that ads are not mistaken for editorial.
> Misleading advertising- A key and extensive section of the Code, containing rules such as substantiation (evidence to prove claims); pricing; the use of the word 'free'; availability of products, comparisons, testimonials and more.
> Harm and offence- Rules to ensure that ads do not cause harm or serious or widespread offence. Includes rules relating to loudness of TV ads; shock tactics, unsafe practices and photosensitive epilepsy.
> Privacy- Rules about permission for depicting - or referring to - living persons in ads, including members of the public and those with a public profile.
Ofcom is the government-approved regulatory and competition authority for the broadcasting, telecommunications and postals industries of the UK.
They regulate the TV and radio sectors, fixed line telecoms, mobiles, postal services, plus the airwaves over which wireless devices operates. It has a statutory duty to represent the interest of citezens and costumers by promoting competition and protecting the pubic from what might be considered harmful or offensive material.
Ofcom's main legal duties are to ensure:
> The UK has the wide range of electronic communications services, including high-speed services such as broadband;
> A wide range of high quality television and radio programmes are provided, appealing to a range of tastes and interests;
> Television and radio services are provided by a range of different organisations;
> People who watch television and listen to radio are protected from harmful or offensive material;
> People are protected from bring treated unfairly in television and radio programme, form having their privacy invaded;
> A universal postal service is provided in the UK- this means a six days a week, universally priced delivery and collection service across the country: and
> The radio spectrum (the airwaves used by everyone from taxi firms and boat owners, to mobile-phone companies and broadcasters) is used in the most effective way.
Ofcom is not responsible for regulating:
> Disputes between you and your telecoms provider:
> Premium-rate services, including mobile-phone text services and ringtones;
> The content of television and radio adverts;
> Complaints about accuracy in BBC programmes;
> The BBC TV license free;
> Post offices; or
> Newspapers and magazines.
Ofcom deals with most content on television and radio, but there are some areas where they share responsibility with another regulator.
From my previous blog (if you have read it and look at it) you can see that it's mainly about Television Advertising. I am learning more about how TV ads work and what's so good about them that we as their audience gets to remember them after all the years that had past by.
This blog is quite different from my previous blogs as I won't be analysing the different styles of television advert and what makes them a good type of TV ads. In this blog, i will show you our very own advert that my group and I had produced in a couple of hours.
Beforehand, let me tell you what's the product my group and I are trying to sell and advertise in this advert. We are promoting a new 'pencil' that is very useful to use and can be used in daily circumstances. This 'pencil' is not just any type of 'pencil' that we randomly found at the floor, desk, chair in our school and home. This is a very 'special pencil' as it is a 'Staedtler Pencil'. It's not just a pencil.. its a 'Staedtler Pencil'.
All of us we're given a storyboard and in that storyboard we are to produce our own version for advertising a 'pencil'. My crew and I came up of three different story to use to advertise our 'pencil'. And those stories will be seen at the video provided underneath.
This is our finished advert advertising a 'pencil'. After we had filmed our video for our advert we are then to edit it. We are to edit our video in a software called adobe premiere pro. With this software we get to edit our video. This software let us cut and delete bits and bytes of the scenes that we don't need for our advert. This also let us add a music at the playground that can make our film look professional. This software is one of the most common software used when editing a video. If you we're to edit your video i highly recommend this software for you to use as it is very useful. If you got any questions to how to do this and that you can always look for your answer in Youtube as it shows a tutorial for that.
Thank you again for reading my blog and i hope you liked our 'pencil' advert. If you got any problems with looking for the tutorial you are looking for let me know by commenting at the comment provided below and I will help you look for it and send you the link. Thank you again and take care.
This Television Advert is a documentary type advert. It tells a story of a kind-hearted, thoughtful, generous person who goes out of his house, goes to work and whenever he sees someone in need he helps them by donating money, carrying a cart, share his lunch to a dog, gives a fruit to his neighbour and offering his seat to someone else.
This is an emotional type TV advert because we don't usually see someone who does this things to their 'neighbour'. We will usually find people who ignores them and walks past them but this person did the opposite act that we usually do in public.
The target audience for this advert would be everyone; kids, teenagers, young adults and adults. This is because its an advert that can teach everyone a lesson. It's true that we won't get 'nothing, won't be richer, won't appear on TV, will still be anonymous, not a bit more famous' but what we get from doing this even not for everyday are emotions. Emotions that we receive just by offering your seat to someone, donating for education, giving a fruit to your elderly neighbour, sharing your meal to a dog is enough as a return for the good deed that we do. We will receive what money cannot buy which is even better than anything else.
This advert provoke an emotional response as the this could leave an emotional feeling to its audience which can then lead for more people following the steps of what this person did to his 'neighbour'. Leaving an emotional feeling to an audience like this type of advert can change a person. If a person like this man helped you it would leave a mark that would want you to do the same to others. An example of this can be seen in this video https://www.youtube.com/watch?v=PT-HBl2TVtI .
This advert may not have used a celebrity as an endorsement like Sky featuring David Beckham but this television advert was a major hit that it reaches over a million views ( 1,368, 181 views) unlike the Sky advert featuring David Beckham that only reaches over a thousands views ( 1,675). This could show that adverts doesn't need to have famous faces to reach millions of viewers but to produce an advert that will leave an emotional mark to us.
Companies that advertises in television adverts are careful to their target audiences and they use different styles to appeal to different people.
If these companies are going to include music on their advert they have to consider if it's going to be a quiet background music, short tunes or jingles, fast, catchy, over the top, dramatic, pop-music tracks and many more. They are to choose a music that relates and go together with the advert they are producing.
Humor:
This video is a humorous type of television ads (although it's not very humorous). This advert contains a humorous feeling at the middle end of the video when the everyone started drinking the 'Pepsi' and at the time when the little boy that is now grown up had to head banged the 'Pepsi' Can to gain the symbol that everyone has on their forehead. At the beginning of this advert, the audience might think this is boring and not a very appealing type of humorous television ads as it first started off with not so many 'live action' scenes but at the middle end of this advert they then started to think that this is a humorous type of advert.
Parody:
This advert is promoting the new iPhone 6. There are people in this advert who talks about the changes they had made to make iPhone 6. The common reaction it usually deliver is excitement so that audience can buy the new version of iPhone. They make this advert as exciting as possible because it it doesn't look good on the advert, the audience will most likely to think that there's not much different from the new version of iPhone from the last one.
The style used in this advert is appropriate because they had their important people of their company to speak up about the new iPhone that is about to be released.
Shock:
This advert uses shock to to deliver their message to the audience that they should be more careful when crossing the road and when driving to prevent this kind of accident from happening. This technique shocks the audience into remembering the message of the advert. This also surprises the audience as the type of accident chosen is quite violent and the song with it can make it more dramatic. This can make the audience remember these advert quite vividly.
The technique used in this advert is very successful as it was able to deliver it's message to it's audience vividly and also it leaves a moral lesson to everyone that make's the audience stick to this type of advert than any other else.
Surrealism:
The video below is an example of a surreal TV ads. This is a type of surreal TV ads because usually in real life, the deer is the one that is going to be damaged or crashed if there will be an animal car accident however, that is not what was shown on this video. In contrast, the car was the one that get damaged and crashed when it went on brake to prevent on injuring the deer.
This video can make its audience have mixed feelings as they will be worried about the deer being hit by the car but they can also be calm and glad as the deer didn't get injured. However, this video can also annoy most of the audience as they don't know what's the product being advertise as it's 'unthinkable' what kind of product can link to this concept of the deer and the car.
This video is also a memorable type of advert as it is different from other type of television ads. Furthermore, this type of concept can happen in real life although if there will be an animal car accident, it's obvious that the animal will most likely be injured and the car is not damaged at all. It will be the complete opposite of what had happened in this video.
The product that this advert is trying to sell is the newest PlayStation version 2 (although PlayStation 2 is not the newest version anymore).
The device used in this advert is successful because this usually happen in real life which can make the audience that drives quite fast can understand that there are some wild animals that do cross the road therefore they should be careful. Intertexuality:
Repetition:
This advert is repetition because throughout of other adverts, it uses the same name over and over again to make its name memorable. Many do react to this advert negatively as they find it annoying as it doesn't really make sense.
The style used in this advert is quite successful even though people do find it annoying to watch it, but it's style help make its audience understand how prominent it is than other companies.
Sex appeal:
This advert uses sex appeal to grab the audience (mainly men) attention. In this advert, it shows a young man who is trying to reach out for the girl whom he likes but every time he tried to come near her when he sees her, something or someone always stops him or prevent him from talking to her. However, at the end of this advert when the young man uses the 'lynx' the girl whom he been trying to reach out automatically appeared next to him. This shows that with 'Lynx' you can be with the girl you like.
The style used in this advert is appropriate for the product its trying to sell because Lynx is aimed at male audience, therefore they will take more notice of sex appeal than the other styles. This will then makes the advert very successful.
Famous Faces:
This advert uses famous faces (celebrities) to help promote its brand. They do this so that the audience will immediately recognize the celebrity and will then connect positive aspects to the celebrity with the brand such as Sky. Also, the type of celebrity these brands usually chose are those who are good role model such as David Beckham. We all know that David Beckham is a famous footballer and many do look up to him therefore brands such as Sky will portrayed him in this advert. Having a famous celebrity in your brand can make it more memorable for the audience to remember it.
This style for advertising is really effective especially for huge companies like Sky. This is because it can make their brand look good towards other companies and it can help provide good services as famous faces use it.
There are different forms that advertisement can take. For every type of advertisement there are there will be a positive and negative effect of it.
Realist Narrative:
A type of advertisement where everything seems so realistic. It aims to present the viewer with a 'real life' feel. This is used to make the audience fell that they are are watching something believable and realistic.
Positive Effect:
The positive effect of this is that the audience can relate to it because its mostly based on real-life experience. For example, the clip shown above shows a boy growing up and by the time he was all grown up same thing happened to his son when his son came home and invite him to eat KFC. This had happened some point in our life and will then recall back at the time when one of their children came home from school/club and they were having a nice meal and this can make them think of it somehow.
Negative Effect:
The negative effect for this is that it doesn't stand out as much as the other type of adverts. Also, it does not give a big enough impact to be remembered over time. For example, an advert about a dish washing won't be remembered unlike the rest of the form of advertising because nothing much is going on and it's not very exciting to watch as this happens almost everyday in our daily life.
Anti-Realist Narrative:
A type of advertisement where the audience are aware that this is not real life situation. It aims to present the viewer with a situation or concept that is clearly 'made up' or unreal. This mainly offers the viewer humor and escapism. Also, the effects that are used in anti-realist narrative are mostly done in computer editing.
Positive Effects:
The good thing about anti-realist narrative is that it can be really humorous and really exciting and also its attractive to the audience. For example, the clip (shown above) is a good example of an anti-realist narrative because it makes its audience feel like 'its hilarious!' although some might not think of it (depends on the advert itself) . Furthermore, this are the type of adverts that will be remembered over time because it left a good feeling to us. The clip (shown above) may not be one of those adverts that's really funny and exciting to watch but it's still memorable as if we saw a man with long hair, this clip will make us remember it again and will make us say 'this reminds me of the advert that I saw before, the one with the man with long hair'.
Negative Effects:
However, not everyone will understand what's happening as it could be very confusing and also, strange.The effects done in computer may not be believable as its very obvious that it wont happen. For example, the clip (shown above) shows a man with a long, beautiful, gorgeous, smooth, soft long hair. The audience will think that this is definitely unreal as men won't get mistake of picking a woman shampoo. Well, they can do as they get to see it from their receipt that it doesn't say 'men' on it. Therefore, they won't use it and probably will exchange it back.
Animation:
A type of advertisement where everything is animated and everything is done in computer. We can have an animation that is in 2D or in 3D as the computer can do anything of those which can make everything lively and exciting.
Positive Effect:
The positive effect of an animation advert is that you create what would be possible in real life The age rate of the audience that mostly will like this type of advert are the younger ones and the teenagers. This is because they are still in the age where they still like animated clips, videos, films and movies.
For example, the clip (shown above) is effective as it is advertising a food that is quite popular in our age and not only that, it added a little bit of story on to it which can make the audience be part of it. They can think that, by giving an Oreo to someone you like can change your love life since Oreo is loved by everyone.
Negative Effect:
The negative effect of this however is that this can take a long process of preparation before it got shown live. Also, it doesn't really excite or attract the adults as much as it does to the young generation. This is because the target audience mainly for animation adverts are for those who are ages under 14. If the animation advert wasn't appealing to the adults especially to the parents of those who will watch it they won't let their children to watch it especially if its unreliable or violent since parents won't let their children watch violent film especially violent adverts.
Documentary:
A type of advertisement where it tells a story. Uses real locations and sometimes real staff to gain credibility of the audience. This could be mixed with reality, comedy and maybe drama too.
The positive effect of this is that it could be beneficial and sometimes it easily can give the message through the audience just by what's happening in the clip. For example, The clip (shown above) shows an owner of a dog putting his dog's teddy on the bin but the dog showed a video of him (the dog) and his teddy together to his owner. This made the owner back out of putting the teddy on the bin as its his dog's best friend. Furthermore, the audience will feel sympathy towards the dog as he wont want his best friend being thrown out on the bin. Just like us, we don't want our best friend being thrown out somewhere. Therefore, this video sends the message through the audience/ viewers just by the video without any talking or any subtitles saying what's happening.
Talking heads: Talking heads tend to have people talk about their product to gain more viewers and to give their positive opinion about the product they are trying to sell or positive opinion on their company. Mostly, the host that is presented to this type of adverts are usually famous people.
Positive Effect:
The positive effect of a talking head adverts is that it attracts more audience than the rest of the type of form of advertising. This is because talking heads adverts uses a famous celebrities to sell their product like the video shown above. This will make the audience watch this advert more often than the rest because it will have one or two of their favorite celebrities in this.
Negative Effect: Having a famous celebrity to promote your product cost a lot of money as you will have to pay for them for promoting your products. Sometimes using a celebrity to promote a company's product doesn't always work all the time as there is something about the advert that lacks something even though they have a famous celebrity with them. Stand Alone: Stand alone adverts is a form of advert that is one off. This means that there won't be any type of advert like this one that is produced by the same company. A stand alone adverts advertises a product or service that does not link with any other existing advertisement for that brand.
Positive Effect:
The positive effect of a stand alone adverts is that it's 'unique' as there are no other type of advert that is the same as this one. Therefore, audience mostly prefers a stand alone adverts than the rest as it is different and exciting to watch.
Negative Effect:
However, since stand alone adverts are different than most adverts it is more likely for it to be random like the video shown above. This is because its company is trying to produce a television advert that is different from the rest of its advertisement therefore they will pick a different form of living being such as cats as the main character since there's not much television adverts that is about cats except when advertising for cat food.
Series: This is an advertisement where it goes on and continues on. It could be that it has a different story but the characters that are in it are still there.
Positive Effect:
The positive effect of a series advert is that it can excite its audience especially little kids especially if its a cartoon advert like the video above. This is a positive effect because there are some audience who likes watching 'these characters' therefore will be excited to watch it's new series of advert.
Negative Effect:
However, the negative of a series effect is that if some finds a series of advert as exciting some might think its annoying as it's the same character over and over again which will then can lead for the advert to have less audience as the audience will either ignore this advert whenever it comes up on the television or will either turn it off just to avoid listening, hearing and watching it again.
